What this lesson covers
What should happen in the first days after someone says yes?
- The welcome sequence
- CRM basics
- Automation triggers and workflows
- Personalization with segments and tags
- AI in email and automation
Why this matters now
Placeholder for the lesson's opening story: a vivid, real moment where a marketer or small-business owner meets this exact problem.
Client Track
Placeholder for the optional Client Track sidebar: how to apply this lesson to a real business, client, campus organization or cause.
Key terms
Placeholder for the lesson's key vocabulary.