What this lesson covers
What exactly am I asking people to say yes to, and why would they?
- Product, price, place and promotion in a digital world
- Offer stacks, guarantees and risk reversal
- Entry-point offers and ascension
- Pricing psychology
- Ethical persuasion
Why this matters now
Placeholder for the lesson's opening story: a vivid, real moment where a marketer or small-business owner meets this exact problem.
Client Track
Placeholder for the optional Client Track sidebar: how to apply this lesson to a real business, client, campus organization or cause.
Key terms
Placeholder for the lesson's key vocabulary.