What this lesson covers
How do I turn a customer into someone who brings others?
- Customer lifetime value
- Onboarding and the first win
- Loyalty programs
- Reviews and testimonials
- Referral systems
Why this matters now
Placeholder for the lesson's opening story: a vivid, real moment where a marketer or small-business owner meets this exact problem.
Client Track
Placeholder for the optional Client Track sidebar: how to apply this lesson to a real business, client, campus organization or cause.
Key terms
Placeholder for the lesson's key vocabulary.