What this lesson covers
Why would a stranger trade me their email address?
- Owned audiences vs. rented reach
- Lead magnet formats
- Opt-in pages and forms
- Consent and deliverability
- Segmenting a list from day one
Why this matters now
Placeholder for the lesson's opening story: a vivid, real moment where a marketer or small-business owner meets this exact problem.
Client Track
Placeholder for the optional Client Track sidebar: how to apply this lesson to a real business, client, campus organization or cause.
Key terms
Placeholder for the lesson's key vocabulary.