Student resources

Free tools for every module

Everything here is free and open. No account needed. Use these alongside the book to build a marketing portfolio week by week.

The book

Read online or take a copy with you.

The complete book with expert videos and linked resources.

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PDF

The complete text for offline reading and printing.

Coming soon

For e-readers, phones, and tablets.

Coming soon

Templates and free tools you'll use in every module.

Journey maps, persona and insight briefs, content calendars, ad sets and campaign reports, in editable versions.

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Guide

The free tools behind each assignment: GA4, Google Search Console, Meta Ad Library, Canva and a free email platform tier.

Coming soon

PDF

How to turn each module's work into a portfolio you can show employers or clients.

Coming soon

Review key ideas and keep learning after the course.

Web

Key digital marketing terms, cross-referenced to the module where each is introduced.

Coming soon

One AI feedback advisor per module: bring your draft and get coaching on your thinking.

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Video introductions to each module with chapters and transcripts.

Open →

Web

Free certifications (Google, Meta, HubSpot) and advanced topics to explore next.

Coming soon