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Free video lessons · Digital Marketing Essentials

Expert interviews: digital marketing in eight short videos

Every module of Digital Marketing Essentials will open with a short expert interview with Dr. Greg Watson, drawing on his years building an ad-targeting network and marketing his own companies. Each one pairs a real story with moves you can use the next time the situation comes up.

Every interview will have chapter markers, captions, an audio-only version, and a full transcript you can search and click to jump to any moment.

  1. Coming soon

    Module 1 · The Digital Marketing Mindset and the Modern Buyer Journey

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  2. Coming soon

    Module 2 · Customer Insight and Research

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  3. Coming soon

    Module 3 · Strategy, Positioning and the Offer

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  4. Coming soon

    Module 4 · Owned Media: Website, Content and SEO

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  5. Coming soon

    Module 5 · Social Media and Community

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  6. Coming soon

    Module 6 · Paid Media and Advertising

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  7. Coming soon

    Module 7 · Email, Automation and the Customer Lifecycle

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  8. Coming soon

    Module 8 · Analytics, Experimentation and the Integrated Campaign

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