What this lesson covers
Where does my audience actually spend attention, and how does each platform decide what they see?
- Platform selection by audience and goal
- How recommendation algorithms rank content
- Interest graphs vs. social graphs
- Organic reach and platform volatility
- Matching platform to journey stage
Why this matters now
Placeholder for the lesson's opening story: a vivid, real moment where a marketer or small-business owner meets this exact problem.
Client Track
Placeholder for the optional Client Track sidebar: how to apply this lesson to a real business, client, campus organization or cause.
Key terms
Placeholder for the lesson's key vocabulary.