What this lesson covers
How do people find answers now, and how do I become the answer?
- How search engines work
- Keyword and intent research
- On-page, technical and local SEO
- Structured data and entity signals
- Visibility in AI answers and overviews
Why this matters now
Placeholder for the lesson's opening story: a vivid, real moment where a marketer or small-business owner meets this exact problem.
Client Track
Placeholder for the optional Client Track sidebar: how to apply this lesson to a real business, client, campus organization or cause.
Key terms
Placeholder for the lesson's key vocabulary.