What this lesson covers
Which segment should I choose first, and how do I describe one real person in it?
- Evaluating segment attractiveness
- Concentrated, differentiated and micro targeting
- Building evidence-based personas
- Ideal customer profiles
- Avoiding stereotypes and invented customers
Why this matters now
Placeholder for the lesson's opening story: a vivid, real moment where a marketer or small-business owner meets this exact problem.
Client Track
Placeholder for the optional Client Track sidebar: how to apply this lesson to a real business, client, campus organization or cause.
Key terms
Placeholder for the lesson's key vocabulary.