What this lesson covers
What is marketing really for, and why does digital change how it works?
- Marketing vs. selling vs. advertising
- The marketing concept and customer value
- Owned, earned, shared and paid media
- AI as a marketing collaborator
- Digital marketing ethics and consumer trust
Why this matters now
Placeholder for the lesson's opening story: a vivid, real moment where a marketer or small-business owner meets this exact problem.
Client Track
Placeholder for the optional Client Track sidebar: how to apply this lesson to a real business, client, campus organization or cause.
Key terms
Placeholder for the lesson's key vocabulary.