What this lesson covers
What does a business need to own so customers can find and trust it?
- The website as home base
- UX, accessibility and mobile-first design
- Anatomy of a landing page
- Trust signals and social proof
- Auditing a landing page
Why this matters now
Placeholder for the lesson's opening story: a vivid, real moment where a marketer or small-business owner meets this exact problem.
Client Track
Placeholder for the optional Client Track sidebar: how to apply this lesson to a real business, client, campus organization or cause.
Key terms
Placeholder for the lesson's key vocabulary.