Resources

Shows hosted by Dr. Greg Watson, the author of this book.

• PodcastBy the author

  The Hustle Show with Dr. Greg Watson

  Dr. Greg Watson

  Weekly solo episodes for entrepreneurs and side hustlers who want to build businesses that outgrow them.

  Modules 1, 3, 7

• PodcastBy the author

  Entrepreneur Q&A with Dr. Greg Watson

  Dr. Greg Watson

  Real questions from real founders, answered in two to four minutes.

  Modules 1, 3, 6

• PodcastBy the author

  Move at the Speed of Culture with Dr. Greg Watson

  Dr. Greg Watson

  How cultural signals, platform shifts, and digital trends change what customers pay attention to.

  Modules 1, 2, 5

Marketing classics from Dr. Watson's own shelf.

• Book

  Launch

  Jeff Walker

  A step-by-step approach to launching a product to an audience you've built before you sell.

  Modules 7, 8

• Book

  Ogilvy on Advertising

  David Ogilvy

  The classic on writing advertising that sells, grounded in research rather than cleverness.

  Modules 4, 6

• Book

  Magnetic Marketing

  Dan Kennedy

  A direct-response system for attracting the right customers instead of chasing them.

  Modules 2, 6

Articles that go deeper on the ideas in each module.

Being curated now. Check back soon.

One AI feedback advisor per module (draft designs; each one opens when its chapter is final). Bring your work from the chapter and get coaching on your thinking.

• AI AdvisorComing soonBy the author

  Journey Map Advisor

  Dr. Greg Watson

  Coaching on a customer journey map: the decision steps, the touchpoints and the moments that actually move a buyer.

  Module 1

• AI AdvisorComing soonBy the author

  Persona Advisor

  Dr. Greg Watson

  Coaching on segmentation, targeting and a persona built on evidence rather than guesswork.

  Module 2

• AI AdvisorComing soonBy the author

  Positioning Advisor

  Dr. Greg Watson

  Coaching on a positioning statement, value proposition and offer that give someone a reason to choose you.

  Module 3

• AI AdvisorComing soonBy the author

  Landing Page Advisor

  Dr. Greg Watson

  Coaching on a landing page and content plan, from headline to call to action.

  Module 4

• AI AdvisorComing soonBy the author

  Hook and Content Advisor

  Dr. Greg Watson

  Coaching on hooks, short-form scripts and a social content calendar built for a specific audience.

  Module 5

• AI AdvisorComing soonBy the author

  Ad Copy Advisor

  Dr. Greg Watson

  Coaching on an ad set, from the audience it targets to the variants you will test.

  Module 6

• AI AdvisorComing soonBy the author

  Email Sequence Advisor

  Dr. Greg Watson

  Coaching on a lead magnet and the welcome sequence that follows it.

  Module 7

• AI AdvisorComing soonBy the author

  Campaign Results Advisor

  Dr. Greg Watson

  Coaching on campaign measurement, tests and the story you tell about the results.

  Module 8

Editable versions of every map, brief, calendar and worksheet in the book.

Being curated now. Check back soon.