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AI Advisor · By the author

Positioning Advisor

Dr. Greg Watson

Coaching on a positioning statement, value proposition and offer that give someone a reason to choose you.

Coming soon

About this AI advisor

The Module 3 AI Advisor, a Gemini Gem built from the finished chapter. Bring your work from the chapter and get coaching on your thinking.

Treat it as a coach, not a grader: it gives feedback, and the work and the decisions stay yours. Describe people by role, not by name.

What to bring

  • Your target segment and its main need.
  • Your positioning statement and value proposition.
  • The two or three competitors your customer would also consider.

What the advisor does

  • Checks that the positioning names a target, a frame of reference and a real point of difference.
  • Asks whether a customer would say the value proposition in their own words.
  • Tests the offer for clarity and risk.
  • Connects objectives to measurable KPIs.

What it won't do

  • Grade you, or predict whether a campaign will succeed.
  • Invent facts, data, customers or results.
  • Need anyone's private information: describe people by role, not by name.

How to use it with the book

Use it near the end of Module 3, once you have a draft to react to.

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