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Podcast · By the author

Move at the Speed of Culture with Dr. Greg Watson

Dr. Greg Watson

How cultural signals, platform shifts, and digital trends change what customers pay attention to.

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About this podcast

Episodes examine memes, micro-trends, platform changes, and cultural missteps, then show how to turn those signals into marketing decisions that drive conversions and growth.

Seasonal Cultural Intelligence Reports are available at MoveAtTheSpeedOfCulture.com.

How to use it with the book

The closest companion to this book: use it with Module 2 to read what a segment cares about right now, and with Module 5 to turn cultural signals into hooks and content.

Related resources

Recent episodes

Listen here, or open any episode on moveatthespeedofculture.com.

  1. The Difference Between Being Current and Being Culturally Fluent

    4 min

  2. Why Brand Relevance Now Depends on Listening Speed

    4 min

  3. How Micro Moments Become Major Market Signals

    4 min

  4. The New Role of the Cultural Strategist in Marketing

    4 min

  5. Why Your Audience Changes Faster Than Your Brand Strategy

    4 min

  6. The Cultural Risk of Waiting for Perfect Data

    3 min

  7. How Comments Became the New Cultural Research Lab

    4 min

  8. Why Trend Chasing Fails and Signal Reading Wins

    4 min

  9. The Signal Advantage Why Smart Brands See Culture First

    4 min

  10. The Future of Marketing Is Cultural Speed

    4 min

More episodes of Move at the Speed of Culture with Dr. Greg Watson on Spotify →