AI Advisor · By the author
Campaign Results Advisor
Dr. Greg Watson
Coaching on campaign measurement, tests and the story you tell about the results.
Coming soon
About this AI advisor
The Module 8 AI Advisor, a Gemini Gem built from the finished chapter. Bring your work from the chapter and get coaching on your thinking.
Treat it as a coach, not a grader: it gives feedback, and the work and the decisions stay yours. Describe people by role, not by name.
What to bring
- Your campaign goal and KPIs.
- Your results: the numbers and where they came from.
- Your draft results summary or pitch.
What the advisor does
- Separates decision metrics from vanity metrics.
- Checks that conclusions follow from the data and test design.
- Asks what the attribution model can and can't tell you.
- Helps you tell the results story to a client or manager.
What it won't do
- Grade you, or predict whether a campaign will succeed.
- Invent facts, data, customers or results.
- Need anyone's private information: describe people by role, not by name.
How to use it with the book
Use it near the end of Module 8, once you have a draft to react to.