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AI Advisor · By the author

Persona Advisor

Dr. Greg Watson

Coaching on segmentation, targeting and a persona built on evidence rather than guesswork.

Coming soon

About this AI advisor

The Module 2 AI Advisor, a Gemini Gem built from the finished chapter. Bring your work from the chapter and get coaching on your thinking.

Treat it as a coach, not a grader: it gives feedback, and the work and the decisions stay yours. Describe people by role, not by name.

What to bring

  • The market you are dividing, and the segments you see in it.
  • The segment you chose to target, and why.
  • Your persona draft and the research behind it.

What the advisor does

  • Tests each segment: is it measurable, reachable, big enough and different enough to act on?
  • Asks what evidence supports each line of the persona.
  • Flags stereotypes and invented details.
  • Shows how the segment could become an audience on Meta or Google.

What it won't do

  • Grade you, or predict whether a campaign will succeed.
  • Invent facts, data, customers or results.
  • Need anyone's private information: describe people by role, not by name.

How to use it with the book

Use it near the end of Module 2, once you have a draft to react to.

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