What this lesson covers
How do I earn trust in places I don't control?
- Building and moderating community
- User-generated content
- Creator and influencer partnerships
- Disclosure rules and brand safety
- Building a social content calendar
Why this matters now
Placeholder for the lesson's opening story: a vivid, real moment where a marketer or small-business owner meets this exact problem.
Client Track
Placeholder for the optional Client Track sidebar: how to apply this lesson to a real business, client, campus organization or cause.
Key terms
Placeholder for the lesson's key vocabulary.