What this lesson covers
How do I turn ambition into goals I can measure?
- SMART marketing objectives
- KPIs across the customer journey
- Budgets and resource choices
- The one-page digital marketing strategy
- Aligning AI tools to the plan
Why this matters now
Placeholder for the lesson's opening story: a vivid, real moment where a marketer or small-business owner meets this exact problem.
Client Track
Placeholder for the optional Client Track sidebar: how to apply this lesson to a real business, client, campus organization or cause.
Key terms
Placeholder for the lesson's key vocabulary.