What this lesson covers
Where does a buyer meet a brand along the way, and which moments actually move the decision?
- Touchpoints and moments of truth
- Mapping the customer journey
- Non-linear journeys across devices and platforms
- Funnels, flywheels and the customer value journey
- Building a journey map of a real business
Why this matters now
Placeholder for the lesson's opening story: a vivid, real moment where a marketer or small-business owner meets this exact problem.
Client Track
Placeholder for the optional Client Track sidebar: how to apply this lesson to a real business, client, campus organization or cause.
Key terms
Placeholder for the lesson's key vocabulary.